Neocab is an motional survival game where the player's goal is to find a friend in trouble without succumbing to the pressures of the Capra corporation.
My role was to design the Neocab branding and in-game UI as well as in-game logos.
Developing in-game UI is a little different from developing software UI, and getting the opportunity to try my hand at it was fascinating.
With software, helping people complete tasks is the goal, which is why designers often lean on simplicity. With in-game UI, helping people explore the narrative is the goal, which is why choices and consequences tend to be styled a bit more "dramatically".
Working collaboratively with the rest of the team, I developed the in-game UI to feel familiar, but futuristic so that players could immerse themselves in the story, leaning on their phone just like they would in real life.
Play as Lina, one of the last human driver-for-hire on the streets of Los Ojos. Your friend and only lifeline has gone missing; with no money and nowhere to stay, the only thing you can do is keep driving. Choose what passengers to pick up and how you engage with them to learn their stories. Balance your own emotional wellbeing with the needs of your pax as you strive to keep your perfect rating, and your job. Maybe someone in this city can help you with your own story?
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